Not everybody has those options, I'm aware some people's homebrew costs are higher than mine.Īlso my competition beers usually cost more, because I'm not usually using up hops I bought on sale, I might use a yeast only for that batch, etc. One of them also allows me to use their mill for free, so I can buy 50 pounds of base malt and then go in to mill a portion of it along with the specialty grains I'm buying for that batch. I live within 10 minutes of two large online retailers, so that opens up my options a lot. My costs are about $.50 per beer for more middle of the road beers (pale ale, brown ale, etc), and about $1 to $1.50 per beer for things like 10%abv barleywines or heavily hopper IPAs, etc.īut keeping the costs down requires flexibility, using hops you got on blowout that are close to the "ideal" hops for a recipe, reusing yeast, buying base grains in bulk, etc. Grains are about $10 for the batch, hops is about $1, and yeast is about $1 per batch if you reuse for 3 to 8 batches (depending on dry versus liquid yeast), and another dollar of caps and sanitizer. But it won't be much of a cost savings, it will be about $13 for a 5 gallon batch. But that's assuming you live near a store so you don't pay for shipping, and are buying your grain in 50 pound bags.Ī cream ale is one of the cheapest beers to make. If you harvest yeast, buy hops in 1 pound quantities, etc, you can definitely brew cream ale cheaper than that. There was a spike in Homebrew sales at the start of the pandemic, but as people returned to work that petered off. One thing to note is that Homebrew sales correlate really well with unemployment rates. Like, sorry I cannot ship you a pound of dme in two days for free, I will literally lose money on it. It's also warped people's perceptions of how fast and cheap shipping can be.
And even if they are, that's Amazon taking a cut of profits.
Theoretically that inventory is still coming from brick and mortar shops, because the big wholesalers only sell to physical stores, but there are workarounds for sure. People just don't want to spend time making mediocre beer when they can get great beer at any liquor store now, including the weird rhubarb marshmallow sour they would brew at home.ĭata also shows that Gen Z is drinking significantly less than other generations, and is drinking mostly seltzers and cocktails.Īmazon is also not helping, lots of people are getting their supplies there, some things are cheaper, some are hilariously more expensive (check the price on cases of bottles on Amazon vs your LHBS). I think the wider availability of better beer has dampened the exploratory spirit of beer lovers, and that's the biggest contributor. This is according to data from the AHA which they've been showing at conferences for years now. Homebrew sales are down significantly, but this isn't a recent trend, it started like five years ago, it's nationwide, and it's the entire industry including online retailers.
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